Elementary teachers and parents play the biggest role in a child's mathematical development, especially from Kindergarten through Fourth Grade. Time spent in school learning math or not learning math can never be replaced. Parents should make sure the elementary math teacher is knowledgeable and is a good teacher.
Some of the software is developed in a game format. Children will think that they are playing a game, but in reality are actually learning math. Technology can be great, but I must warn parents to not allow children to spend a lot of unsupervised time on the computer.
As children become more confident in their math skills, give them worksheets one grade level above their current grade. Help them if necessary, but when students become successful in the upper level workbooks; their confidence will really improve. The seed will be planted early and parents can watch as it grows.
Also, when the child is in the second or third grade and their child can't add simple two digit numbers, it is up to the parent to make sure that their child gets the extra help needed to become successful. Parents cannot wait on the school every time their child has an academic deficiency. Part of being a good parent is making sure that your child functions at the correct grade level throughout their academic career.