Go on a counting scavenger hunt! For young children, you can keep the hunt simple and indoors, go on a hunt and count how many bedrooms, windows, doors, bathrooms, etc are in your house. For older children, you can even take this adventure outside. Look for certain kinds of animals, plants, flowers, you name it! Add in another element of fun (for any age) and create a graph for them to track their finds!
A parent must know what level of math and any other subject, for that matter, that their child is performing at every school year. When children enter kindergarten and the school recommends that children know their ABC's and know how to count to twenty or whatever number, it is the parent's responsibility to make sure the child is prepared prior to enrolling in school.
Some of the software is developed in a game format. Children will think that they are playing a game, but in reality are actually learning math. Technology can be great, but I must warn parents to not allow children to spend a lot of unsupervised time on the computer.
Children naturally love counting and doing puzzles, but for some reason, when you call it "math", all of the interest flies out the window! So how can you cater to this natural love of 'math' and keep it fun and interesting enough to keep children's interest?!