Children naturally love counting and doing puzzles, but for some reason, when you call it "math", all of the interest flies out the window! So how can you cater to this natural love of 'math' and keep it fun and interesting enough to keep children's interest?!
Get in the Kitchen! I was very hesitant for a while with my son when it came to the kitchen. I worried about the GIANT mess that would be left when he was done "helping". You don't even have to take on the entire project with them! You can start small and let your child help with measuring certain ingredients. You can modify the difficulty of the 'lesson' by talking about the different kinds of measuring cups and seeing what other measurements can also add up to equal one cup, etc.
Another strategy involves allowing your child to spend some time on a computer playing math games. The computer can be a wonderful resource that supports math and other subject area skills. Software is available that will measure a child's math skill level.
The same general idea worked when it came to my son's Lego's! It was a great way to work on patterns and following directions! I would draw a pattern on paper for him to copy and recreate with his Legos. It not only helped with his color recognition, but his problem solving skills, fine motor skills and he didn't even know he was doing math!!